Nokia Business Innovation Award
Robyn Lewis, CEO and Founder of VisitVineyards.com from 2002, created the first aggregated online portal for the culinary tourism industry. Providing financial advantage to regional business, Robyn united more than 30,000 regional growers, wine and food producers, and accommodation hosts. This portal enables travellers to plan and maximise their visits across states boundaries. It also enhances international awareness of regional Australia and provides exclusive culinary travel experiences. Having recognised the demands from approximately 5 million visitors to Australian vineyards each year, Robyn now plans to expand her market to an additional 2.2 million motorists through her newly established alliances with the Royal Automobile Clubs of Victoria and Tasmania. The thriving business has also seen an expression of interest from Qantas Frequent Flyers. VisitVineyards.com used its brand awareness to raise $25,000 in one month for the Victorian Bushfires Appeal in 2009.
“If you believe in what you are doing and have supporting market evidence, never give up.” – Robyn Lewis.